About Martin Roll
Martin Roll is a world-renowned thought-leader on value creation through brand equity driven by tremendous global experience and insights. He facilitates business leaders and organizations to think bold for future strategies. By focusing on building and managing successful businesses through iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage. Read more »
Useful Reading
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The Chief Marketing Officer - A new boardroom role
The Chief Marketing Officer has become one of the most important members of the professional boardroom, and will instrumental in taking marketing to the next level and drive profitability and competitiveness.
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Shiseido - The Asian cosmetic brand
Shiseido is one of the few Asian brands which has established a strong global position in a fiercely competitive industry. The Japanese brand has leveraged its unique roots and heritage combined with a modern contemporary edge.
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Giorgio Armani - The ultimate fashion brand
The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned a remarkable space in the global fashion industry. It has become an iconic brand amongst the elite of society and the fashion literate segments.
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Branding and marketing in emerging markets
One of the key priorities of global corporations is to established and sustain strong positions in emerging markets. This article outlines the 10 most important steps to successful brand marketing in the future growth markets.
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The Asian craze for Western brands
It is a fact that Asian consumers still love Western brands and in most cases prefer them to local Asian alternatives. But how can the West maintain their edge when it comes to iconic, edgy brands?
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Iconic brands
All companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons. But very few companies are able to achieve successful platforms. Building iconic brands requires 3 steps.
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Q1 2013 Launch
The modern business leader needs to be a complete player, who covers a broad range of management capabilities and experiences, and have the vision to constantly monitor and improve.
But being a marketing wizard is no longer enough. One also has to be an excellent business leader and a passionate brand marketer with a truly international edge. Martin Roll facilitates change and provides high-level advisory to a global client base.
Martin Roll Company will launch Q1 2013 and we invite you to be part of our community of like-minded business people across the globe.
