Martin Roll swapped a thriving career in the Copenhagen advertising industry with an entirely new life in 2000, without a safety net on the other side of the world.
What makes companies successful? How can companies achieve success that can be sustained across markets, customer segments and in the face of increasing competition? But most importantly, how can companies strategically leverage its resources, skills and competencies to effectively create a competitive advantage that can be sustained over long periods of time? These questions are.