Strategy: Promoting Asian Names

Martin Roll was featured in China Daily Asia Weekly in March 2016.

Rebranding – Best Practices For Success

The concept of rebranding is an often-misunderstood one.

Brand Architecture – Strategic Imperatives for M&A

In the recent past, organisations were using brand architecture to manage increasingly complex brand portfolios and implement business strategies that would allow them to manage their innovation pipelines.

Brand globalization – Strategy pitfalls to avoid

Global companies face a constant need to grow.