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Transforming the view on Asian consumer psychology

Transforming the view on Asian consumer psychology - Martin Roll

Most consumer behaviour models used in boardrooms today were developed in Western countries and based on the perspective of the individual as an independent, autonomous identity, free to make .  

Versatility is the key to effective leadership

Versatility is the key to effective leadership - Martin Roll

In a world where everyone is unique, there is no one-size-fits-all leadership strategy. Great leaders must have the adaptability to lead diverse teams, aligning and coalescing different personalities, .  

Branding by the numbers – measuring brand value, equity and marketing activity

Branding By Financial Numbers - Measuring Brand Value and Brand Equity - Martin Roll

The primary objective of boardrooms is to build and sustain shareholder value over the long-term. If a firm wants to achieve sustained success, building and sustaining brand equity and superior brand .  

Identity myths and storytelling are keys to building iconic brands

Identity myths and storytelling are keys to building iconic brands - Martin Roll

Many companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons, but very few are able to achieve iconic status. Iconicity does not happen by .  

Fiji Water – The exotic water brand

Fiji Water – The exotic water brand - Martin Roll

There are few product categories where branding activities make such a dramatic impact on competitiveness and differentiation than in bottled water. As many in the bottled water category have .  

Branding – the strongest value driver for Asia

Branding - the strongest value driver for Asia - Martin Roll

Branding drives shareholder value. The primary objective of boardrooms is to build and sustain shareholder value, and deliver competitive returns to shareholders. Strong brands with unique appeal .  

Human resource strategies for a brand-driven organisation

Human resource strategies for a brand-driven organisation - Martin Roll

A brand is created out of thousands of experiences with products, services and systems created by people. Therefore, the employees of every company are the driving force of strategy and should be the .  

Unleashing the Asian brand potential

Unleashing the Asian brand potential

In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before. The growing emphasis .  

Brands – Be true to the Asian roots

Brands - Be true to the Asian roots

Some Asian brands are becoming successful well beyond Asia. But with two-thirds of the global population, a rapidly growing middle class economy with an increasing disposable income, Asia still boasts .  

Cross-cultural branding and leadership

Cross-cultural branding and leadership

Globalization has had a tremendous impact on businesses in general. Many theories have been proposed to highlight the good, the bad and the ugly of globalization. Over the last decade a number of .