Latest Articles

Net-A-Porter – Revolutionizing Global Fashion Retail

Net-A-Porter - Revolutionizing the global fashion industry - Martin Roll

The luxury online fashion retailer Net-A-Porter.com was launched in London by Natalie Massenet in June 2000. Often referred to as the individual who for ever changed the way designer fashion is .  

Martin Roll – A global journey with a difference

Martin Roll - Business & Brand Strategist

Martin Roll swapped a thriving career in the Copenhagen advertising industry with an entirely new life in 2000, without a safety net on the other side of the world. Read this interview by Kim .  

Alibaba – The Chinese brand leading disruptive innovation

Alibaba – The Chinese brand leading disruptive innovation - Martin Roll

The world had started noticing it some time back, but when a Chinese e-commerce company created the world's biggest Initial Public Offering (IPO) valued at USD 25 billion in September 2014, it was .  

Singapore Airlines – An excellent, iconic Asian brand

Singapore Airlines

Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind. SIA has consistently been one .  

Banyan Tree – Branded Paradise From Asia

Banyan Tree - Business & Brand Strategy - Martin Roll

From an early start in 1992, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like .  

Forever 21 – Fast fashion retail brand with an edge

Forever 21 - Fast fashion with an edge

Forever 21 became one of the largest and most competitive fast fashion retail brands in the world competing on cheap price points, merchandise, prime locations and rapid global logistics. This has .  

Boardroom structure – brand consciousness and diversity are key

Boardroom structure - Brand consciousness and diversity are key - Martin Roll

No resource allocation is more important than the allocation of the most senior leaders responsible for shaping the identity and future of a brand. While the board of directors of most organizations .  

Branding Is Building A Relation – It Takes Time

Martin Roll - Business & Brand Strategist - Martin Roll Company

For Suitable For Growth, Martin Roll talks about the state of branding in China and the strategies that will provide a solid management foundation for strong brands. The Suitable for Growth (SfG) .  

Customer-centric and consumer-driven brands

Customer-centric and consumer-driven brands - Martin Roll

With the immense power bestowed upon consumers by the Internet and an ever expanding means of communication, consumption and interaction, companies have been forced to rethink their branding and .  

Air China – The Quintessential Chinese Brand

Air China - The Quintessential Chinese Brand - Martin Roll

Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization. A feasible business challenge for the Air China .