Latest Articles

Branding Is Building A Relation – It Takes Time

Martin Roll

For Suitable For Growth, Martin Roll talks about the state of branding in China and the strategies that will provide a solid management foundation for strong brands. The Suitable for Growth (SfG) .  

Banyan Tree – Business & Brand Strategy

Banyan Tree - Business & Brand Strategy - Martin Roll

From an early start in 1992, Banyan Tree Hotels & Resorts has grown into one of Asia's most successful hospitality brands with numerous international awards and accolades from publications like .  

Customer-centric and consumer-driven brands

Customer-centric and consumer-driven brands - Martin Roll

With the immense power bestowed upon consumers by the Internet and an ever expanding means of communication, consumption and interaction, companies have been forced to rethink their branding and .  

Air China – The Quintessential Chinese Brand

Air China - The Quintessential Chinese Brand - Martin Roll

Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization. A feasible business challenge for the Air China .  

Martin Roll on building strong Chinese brands

Martin Roll on building strong Chinese brands - Martin Roll

For CKGSB Knowledge, Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands. As Chinese business leaders are focusing their .  

Leading effectively across generations

Leading across generations - Martin Roll

Great leaders are defined by their ability to unite groups of unique individuals around a common vision. The only universally effective leadership strategy in modern organizations filled with .  

The Huawei brand takes on the world

For CKGSB Knowledge, Martin Roll discusses Huawei’s rise as a regional company to a global leader taking on the world, particularly the United States. But it is not a journey without challenges for .  

Transforming the view on Asian consumer psychology

Transforming the view on Asian consumer psychology - Martin Roll

Most consumer behaviour models used in boardrooms today were developed in Western countries and based on the perspective of the individual as an independent, autonomous identity, free to make .  

Versatility is the key to effective leadership

Versatility is the key to effective leadership - Martin Roll

In a world where everyone is unique, there is no one-size-fits-all leadership strategy. Great leaders must have the adaptability to lead diverse teams, aligning and coalescing different personalities, .  

Branding by the numbers – measuring brand value, equity and marketing activity

Branding By Financial Numbers - Measuring Brand Value and Brand Equity - Martin Roll

The primary objective of boardrooms is to build and sustain shareholder value over the long-term. If a firm wants to achieve sustained success, building and sustaining brand equity and superior brand .