Latest Articles

Samsung – The global Asian brand

Samsung - The Global Asian Brand - Martin Roll Company

Think of any high-end consumer durable like a camera, MP3 player, integrated mobile phone, plasma television, or even camcorders, and it is only natural that Samsung comes to mind. Samsung, the South .  

Jim Thompson – The Asian silk brand

Jim Thompson - The Asian Silk Brand - Martin Roll Company

The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand. Known for its silk fabrics, apparel, accessories and .  

AmorePacific – Korean Beauty Company Going Global

AmorePacific - Korean Beauty Company Going Global - Martin Roll

AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool. This article illustrates the global business .  

Net-A-Porter – Revolutionizing Global Fashion Retail

Net-A-Porter - Revolutionizing the global fashion industry - Martin Roll

The luxury online fashion retailer was launched in London by Natalie Massenet in June 2000. Often referred to as the individual who for ever changed the way designer fashion is .  

Martin Roll – A global journey with a difference

Martin Roll - Business & Brand Strategist

Martin Roll swapped a thriving career in the Copenhagen advertising industry with an entirely new life in 2000, without a safety net on the other side of the world. Read this interview by Kim .  

Alibaba – The Chinese brand leading disruptive innovation

Alibaba – The Chinese brand leading disruptive innovation - Martin Roll

The world had started noticing it some time back, but when a Chinese e-commerce company created the world's biggest Initial Public Offering (IPO) valued at USD 25 billion in September 2014, it was .  

Singapore Airlines – An excellent, iconic Asian brand

Singapore Airlines

Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind. SIA has consistently been one .  

Banyan Tree – Branded Paradise From Asia

Banyan Tree - Business & Brand Strategy - Martin Roll

From an early start in 1992, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like .  

Forever 21 – Fast fashion retail brand with an edge

Forever 21 - Fast fashion with an edge

Forever 21 became one of the largest and most competitive fast fashion retail brands in the world competing on cheap price points, merchandise, prime locations and rapid global logistics. This has .  

Boardroom structure – brand consciousness and diversity are key

Boardroom structure - Brand consciousness and diversity are key - Martin Roll

No resource allocation is more important than the allocation of the most senior leaders responsible for shaping the identity and future of a brand. While the board of directors of most organizations .