In a world where everyone is unique, there is no one-size-fits-all leadership strategy. Great leaders must have the adaptability to lead diverse teams, aligning and coalescing different personalities, .
The primary objective of boardrooms is to build and sustain shareholder value over the long-term. If a firm wants to achieve sustained success, building and sustaining brand equity and superior brand .
Many companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons, but very few are able to achieve iconic status. Iconicity does not happen by .
A brand is created out of thousands of experiences with products, services and systems created by people. Therefore, the employees of every company are the driving force of strategy and should be the .
In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before. The growing emphasis .
Some Asian brands are becoming successful well beyond Asia. But with two-thirds of the global population, a rapidly growing middle class economy with an increasing disposable income, Asia still boasts .