New books

Martin Roll - New books

Martin Roll is currently writing on 4 new management books aside from the regular columns and articles contributed to Martin Roll Company and a variety of leading global media.

The first one is an update of Asian Brand Strategy – the global bestseller (revised and updated version will be published in July 2015).

The second one is a comprehensive book on the role and responsibilities of the Chief Marketing Officer (publication in 2014). View Martin Roll article on the Chief Marketing Officer.

The third book is a comprehensive project together with the leading global 25 marketing professors on what is next in marketing (publication in 2014).

The fourth book will discuss how leadership, strategy and brand marketing are connected for success (publication in 2015).

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